Newforma Holdings Rebrands to Newforma, Reflecting a Modernized Identity and Unified Brand Vision

Manchester, New Hampshire — June 1st 2025 — Newforma Holdings announced that it has officially rebranded to Newforma, marking a pivotal evolution in the company’s identity. The rebrand reflects the company’s commitment to innovation, clarity, and forward-thinking design while simplifying its presence across all platforms.

The refreshed brand embraces a new color palette, moving away from the legacy black-and-white scheme to a vibrant, contemporary collection of colors designed to reflect energy, collaboration, and modern technology. Each new color is defined across all digital and print standards, including HEX, RGB, and CMYK values:

  • The rebrand also introduces the Montserrat typeface as the official corporate font, chosen for its clean lines, versatility, and readability across screens and print formats.

All information previously hosted under Newforma Holdings is now available on the unified digital hub newforma.com. Similarly, the company’s social channels have transitioned from @NewformaHoldings to @NewformaInc, aligning every touchpoint under the streamlined Newforma identity.

“With this rebrand, we’re reinforcing who we’ve always been—a trusted, innovative partner to the AECO industry—while presenting a fresh, modern face to the world,” said Victoria Salvador, Senior Director of Marketing. “Simplifying to Newforma allows us to focus our message, elevate our visual presence, and connect more clearly with the teams we serve.”

Effective immediately, Newforma Holdings will no longer be used as a brand name. All communications, assets, and public references will adopt Newforma as the company’s sole brand identity going forward.